Social Business Strategy – The Law of the Squeezing Social Media Networks
What happened in 2014 in the field of digital marketing can best be compared with the Law of Bernoulli. This law is very simple to understand: put your foot on a water hose and turn on the tap. What...
View ArticleHow to Unlock Content Marketing Value in Complex Markets?
Content marketing in a multi-market, multi-product business can become very complicated. In this blog post I offer some insight on how to solve that complexity, using pain based segmentation and...
View Article8 Steps Always Found in the Best Content Marketing Strategies
If you are a “newbie” to content marketing, this article is for you. I’ve had the privilege to be part of multiple content marketing implementations in small companies, medium companies, and...
View ArticleBuilding the Best E-Commerce Content Marketing Strategy
What do panda’s have to do with content marketing and e-commerce? How to survive in a digital world that allows shoppers to compare pricing, find excellent advice on products, and where Google is...
View ArticleOrganizing for the Digital Customer Journey
Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s no secret that the buying behavior of customers is increasingly influenced through digital content...
View Article5 Big Fundamentals of Digital Marketing Transformation
Transforming a marketing organization to embrace digital marketing requires change. Some companies seem to make this transition seamlessly, and other are struggling. The dream of agile marketing...
View ArticleWhat to do when everyone has Thought Leadership Content?
The problem with thought leadership is that the term ‘Thought Leadership’ is overused, abused, and can harm your business. Let me explain… In many cases people refer to it as ‘thought leadership...
View ArticleHow to Create a Unique Content Marketing Culture?
A culture of content goes far beyond enabling and empowering content creators outside of marketing. A culture of content is an organizational environment and attitude that embraces and evangelizes the...
View Article2015 and the Year of the Rise of the GAFTAA Mafia
Google, Apple, Facebook, Twitter, Amazon and Alibaba. Together they are the GAFTAA mafia. They battle for the internet, the consumer, and access to these consumer through marketers. We marketers have...
View ArticleBest-Of-The-Best Marketing Ebooks of 2015
Marketing is changing rapidly. Some say it has changed more in the last 5 years than it did in the last 500 years. Responsibilities of CMO’s are also increasing due to the shift in buyer behavior and...
View ArticleThe CMO’s Guide to Digital Marketing Organization Structures
Digital is everywhere. As a result, the pressure on leadership is increasing to redesign the marketing organization structure towards more customer centricity, customer experiences, data driven and...
View ArticleHow to Leverage Big Data in Your Marketing Strategy?
Integrating big data in your marketing strategy is important in todays business strategies. The question is if big data is mature enough today to be usable, practical and beneficial to marketers....
View ArticleThe Future of Marketing is Extreme Complexity
Are you in denial? Marketing leaders in B2B and B2C are confronted with high customer expectations and a trend towards advanced technology that customers use during the buying process. This is is...
View ArticleWhy CMO’s are becoming CIO’s: Extreme Complexity
As one frustrated CMO exclaimed at the Forrester CIO-CMO Summit in 2013, “I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms. I’m up to my eyeballs in...
View ArticleDigital Marketing Transformation – 3 Strategic Pillars of Change
Marketing in the eyes of CMO’s is becoming increasingly complex. Embracing this complexity is not easy, as it requires changes in your organization, skill-set and technology. Embracing this change...
View ArticleHow to build a mobile (marketing) strategy? 3 Steps, 3 Templates
“Our website is not mobile yet.” Or “We do not have a mobile app yet, but we’re working on it.” Many think that a mobile marketing strategy is about having an app or a website that works well on a...
View ArticleCMO’s and CIO’s: Marketing needs Partnerships with IT
In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing department. That’s because initially digital touch-points like websites, email and online...
View ArticleHow to Create and Execute a Content Hub Strategy?
Online competition is intense. Soon, great content is only going to make it to page 3 of Google. Bigger competitors have more content and better content. And bigger budgets to promote that content....
View ArticleNon-obvious Digital Trends for 2017
Predicting digital trends is something many bloggers turn to as we move from an eventful 2016 into the new year. When this type of content hits my inbox, I’m interested, but also often disappointed....
View ArticleEmbracing the Fourth Digital Transformation
We are now at the dawn of the Fourth Digital Transformation. The disruption brought by digital is impacting existing business models like never before. And it is not likely to stabilize any time...
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